In a press release yesturday, dallas gurney of the radio network announced that easy listening i would be changing its name to viva but would remain on the same frequency.

The preas release stated that the target audience is 45 - 54 year old women who care about lifestyle information, like music from the 70s to today but don't have time to catch up with the media.

Simon Dallow of TV1 news has been added to the line up.

The change comes afte rmonths of research (my department at the radio network) of finding out lsitening habits of this group.